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EdUp Marcomm

EdUp Marcomm

Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.

Philip is a serial education entrepreneur and is a leading higher education and student growth consultant, college lecturer in marketing and sales and has been a advisor to countless education institutions.

In this podcast he meets with leading CEOs, CMOs, Founders and Consultants either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.

Recent Episodes

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Episode 56 - Jennifer Horton - Director of Marketing at William Woods University
April 19, 2024

Episode 56 - Jennifer Horton - Director of Marketing at William Woods University

On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the imp…
Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho
April 12, 2024

Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho

On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the Un…
Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College
April 5, 2024

Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College

On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jov…
Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor
March 22, 2024

Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor

On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role a…
Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of Metaforce
March 15, 2024

Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of Metaforce

On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurshi…
Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education | Fractional CMO at Assumption University
March 8, 2024

Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education | Fractional CMO at Assumption University

Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!
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