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Season 2

May 10, 2024

Episode 58 - Bradford Sims - President of Capitol Technology Universi…

On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of o...

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May 3, 2024

Episode 57 - Fiona Morrison - Head of Marketing & Brand Development a…

On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on th...

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April 19, 2024

Episode 56 - Jennifer Horton - Director of Marketing at William Woods…

On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the impo...

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April 12, 2024

Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the Un…

On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the Uni...

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April 5, 2024

Episode 54 - Jovitha Franklin - Director of Marketing & Communication…

On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovi...

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March 22, 2024

Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor

On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as...

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March 15, 2024

Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of …

On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship...

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March 8, 2024

Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education…

Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!

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March 1, 2024

Episode 50 - Jaime Hunt - VP for University Communications and CMO at…

On this episode Philip is joined by Jaime Hunt, VP for University Communications and CMO at Old Dominion University. Philip and Jaime talked about Jaime's career in higher education, the strategies that work for higher ed, Ja...

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Feb. 23, 2024

Episode 49 - Carrie Phillips - Chief Communications and Marketing Off…

On this episode of the podcast Philip chatted with Carrie Phillips, Chief Communications and Marketing Officer at University of Arkansas at Little Rock. They talked about Carrie's thoughts on higher ed marketing, the enrollme...

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Feb. 16, 2024

How To Offset The Enrollment Cliff in 2025

On this episode Philip goes back to how the podcast started, sharing strategies and insights into enrollment growth and better marketing for universities and colleges. Philip looks at what is the enrollment cliff and the stra...

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Feb. 9, 2024

Episode 47 - David Cohen - Marketing Director at Interactive College …

On this episode Philip is joined by David Cohen, marketing director at Interactive College of Technology. For more than 35 years, ICT has helped over 150,000 students train for a variety of career fields. On the podcast Phili...

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Feb. 2, 2024

Episode 46 - Kristin Laudenslager - Director of Marketing & Communica…

This week's guest is Kristin Laudenslager, Director of Marketing & Communications at Cedar Crest College. Philip and Kristin discussed Kristin's career in education, the challenges of rebranding and staff turnover, if AI will...

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Jan. 26, 2024

Episode 45 - Denise Lamphier - Director of Marketing & Communications…

On this episode Philip and Denise discuss Des Moines Universities marketing strategies, the changing landscape of the higher education sector, the impact of external factors on enrollment numbers and much more.

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Jan. 19, 2024

Episode 44 - Kathleen Mabley - Chief Marketing and Communication Offi…

On this episode Philip is joined by Kathleen Mabley, Chief Marketing and Communications Officer of Moody College of Communication. Moody College of Communication is part of The University of Texas at Austin. Kathleen and Phil...

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Jan. 12, 2024

Episode 43 - Tim Grassley - Director of Marketing & Content Strategy …

Philip and Tim dive into marketing strategies at University of Colorado Boulder on this week's episode of the podcast. They also discuss storytelling in highered marketing, finding your universities authentic voice, setting t...

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Jan. 5, 2024

Episode 42 - Volodymyr Manoilo - Co Founder of Studentspeak

The first episode of Season 2 features a great conversation between Philip and Volodymyr, Co-Founder of Studentspeak. Studentspeak is helping universities around the world get more enrollments and better student retention usi...

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