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Episodes

May 10, 2024

Episode 58 - Bradford Sims - President of Capitol Technology Universi…

On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of o...

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May 3, 2024

Episode 57 - Fiona Morrison - Head of Marketing & Brand Development a…

On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on th...

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April 19, 2024

Episode 56 - Jennifer Horton - Director of Marketing at William Woods…

On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the impo...

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April 12, 2024

Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the Un…

On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the Uni...

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April 5, 2024

Episode 54 - Jovitha Franklin - Director of Marketing & Communication…

On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovi...

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March 22, 2024

Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor

On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as...

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March 15, 2024

Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of …

On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship...

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March 8, 2024

Episode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education…

Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!

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March 1, 2024

Episode 50 - Jaime Hunt - VP for University Communications and CMO at…

On this episode Philip is joined by Jaime Hunt, VP for University Communications and CMO at Old Dominion University. Philip and Jaime talked about Jaime's career in higher education, the strategies that work for higher ed, Ja...

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Feb. 23, 2024

Episode 49 - Carrie Phillips - Chief Communications and Marketing Off…

On this episode of the podcast Philip chatted with Carrie Phillips, Chief Communications and Marketing Officer at University of Arkansas at Little Rock. They talked about Carrie's thoughts on higher ed marketing, the enrollme...

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Feb. 16, 2024

How To Offset The Enrollment Cliff in 2025

On this episode Philip goes back to how the podcast started, sharing strategies and insights into enrollment growth and better marketing for universities and colleges. Philip looks at what is the enrollment cliff and the stra...

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Feb. 9, 2024

Episode 47 - David Cohen - Marketing Director at Interactive College …

On this episode Philip is joined by David Cohen, marketing director at Interactive College of Technology. For more than 35 years, ICT has helped over 150,000 students train for a variety of career fields. On the podcast Phili...

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Feb. 2, 2024

Episode 46 - Kristin Laudenslager - Director of Marketing & Communica…

This week's guest is Kristin Laudenslager, Director of Marketing & Communications at Cedar Crest College. Philip and Kristin discussed Kristin's career in education, the challenges of rebranding and staff turnover, if AI will...

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Jan. 26, 2024

Episode 45 - Denise Lamphier - Director of Marketing & Communications…

On this episode Philip and Denise discuss Des Moines Universities marketing strategies, the changing landscape of the higher education sector, the impact of external factors on enrollment numbers and much more.

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Jan. 19, 2024

Episode 44 - Kathleen Mabley - Chief Marketing and Communication Offi…

On this episode Philip is joined by Kathleen Mabley, Chief Marketing and Communications Officer of Moody College of Communication. Moody College of Communication is part of The University of Texas at Austin. Kathleen and Phil...

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Jan. 12, 2024

Episode 43 - Tim Grassley - Director of Marketing & Content Strategy …

Philip and Tim dive into marketing strategies at University of Colorado Boulder on this week's episode of the podcast. They also discuss storytelling in highered marketing, finding your universities authentic voice, setting t...

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Jan. 5, 2024

Episode 42 - Volodymyr Manoilo - Co Founder of Studentspeak

The first episode of Season 2 features a great conversation between Philip and Volodymyr, Co-Founder of Studentspeak. Studentspeak is helping universities around the world get more enrollments and better student retention usi...

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Nov. 24, 2023

Episode 41 - Brandy Black - Marketing Director at Lone Star College

On the episode Philip and Brandy discuss Lone Star College, Brandy's career in education, the move to online learning in higher education, the use of data, integrating the college as a part of the community, understanding the...

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Nov. 17, 2023

Episode 40 - Dr. Stefanie Niles - President of Cottey College

On this episode Philip speaks with Stefanie Niles President of Cottey College on her experience in higher education, the challenges of being President of Cottey College, how the higher education sector is rapidly changing and...

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Nov. 10, 2023

Episode 39 - Dr. James L. Hurley - President & CEO at Tarleton State …

On this episode Philip was joined by the President & CEO of Tarleton State University, Dr. James L. Hurley. Established in 1899 Tarleton State University has a long history of excellence. Tarleton State University is a public...

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Nov. 3, 2023

Episode 38 - Kay Summers - Senior Director of Marketing & Communicati…

On this episode Philip and Kay discuss the School of International Service's marketing and communications strategies. They discuss the right type of content and messaging that delivers the correct impression upon prospective ...

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Oct. 27, 2023

Episode 37 - Steven Roberts - Group Head of Marketing at Griffith Col…

On this episode Steven and Philip talked about HigherEd marketing strategies and the changing landscape of the sector. Steven has huge experience in this area and shared really invaluable insights. We also discussed data prot...

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Oct. 20, 2023

Episode 36 - Tim Leon - President of Geile/Leon Marketing Communicati…

On this episode Philip and Tim talk about the importance of branding in higher education. How often should universities refresh their branding? What is the importance of your brand to your marketing and enrolment efforts? Tim...

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Oct. 6, 2023

Episode 35 - Christian Rebernik - Co-Founder & CEO of Tomorrow Univer…

On this episode Philip is joined by Christian Rebernik, Co-Founder & CEO of Tomorrow University. Tomorrow University of Applied Sciences is a fully-accredited, remote-first institution that allows learners to build the 21st-c...

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